ASK Three Star Steels
With funding from Kinara, Karthikeyan started powder coating and increased the number of shops he catered to from 20 to 50, and tripled his turnover.
Keeping up with tech and machinery upgrades is critical for staying afloat in a competitive business. Karthikeyan, who joined his father in running ASK Three Star Steels in 2021, realized this. His father started the business, which makes steel furniture for colleges and hostels, 40 years ago. The business had been running well, but Karthikeyan saw the need to upgrade from traditional painting methods to powder coating to bring their finished product up to par. But they didn’t have the funding to make the switch.
After being in the works for many years, the change finally came when Karthikeyan approached Kinara for a loan to install a powder coating unit. He shared, “Since then, we have been able to improve our product quality and increase the number of shops we cater to from 20 to 50. My turnover has also tripled from Rs. 1 crore last year to Rs. 3 crores now.”