Product Manager – Customer Apps, Website and Digital Advertising

  • Bangalore
  • Strategy & Products
  • Report to: Head of Strategy & Product

Job Responsibilities:

Product Lifecycle Management

  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch

  • Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams

  • Assess current competitor offerings, seeking opportunities for differentiation

  • Appraise new product ideas and strategize appropriate go-to-market plans

  • Built an internal customer facing application preferably - could be a B2C website or mobile app

  • Prioritise and build new features like loan origination, loan servicing, customer payments, customer service, customer engagement, etc.

Cross Functional Collaboration

  • Working closely with the development & quality testing teams to explain the requirements and solution to be built

  • Get inputs from the marketing team for new product launches and marketing events to be launched and tracked from a business development point of view

  • Work with marketing team, technology team, etc. to track digital advertising conversion through, FB, google analytics. UTM parameters, etc.

  • Work closely with the data analytics team to gather the utilization stats and ensure it adheres to the key performance metrics

Drive Digital Customer Product Adoption and Growth

  • Identify and implement the best technological ways to track advertising spends, conversions and the overall funnel

  • Define and generate the relevant metrics and data points, maintain and run analytics on them based on the performance metrics indicators

  • Track the performance impact of the current apps, website and create its growth trajectory from the customer engagement point of view.

  • Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans

Documentation

  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

Qualifications:

  • Education: Bachelor’s degree in product design or engineering

  • Work Experience: Minimum 8/10 yrs with 5+ yrs of Product Management experience

Other Requirements:

  • Product Roadmap design

  • Prioritization and creating an MVP

  • Advertising and Marketing tracking and analysis

Skills & Competencies

Technical Skills

  • Creating Flowcharts, Wireframes, BRD, User Stories, Functional Specification Documents, Research, Solutioning and Workflow Designs

Soft Skills

  • Communication

  • Analytical skills

  • Strategic thinking

  • Interpersonal skills

  • Accountability

Competencies

  • Risk assessment

  • Collaboration

  • Data quality

Behavioral Traits

  • Ability to work well with internal, including tech and business team, and external teams, including various tech partners and their engineering team

  • Ability to influence decision making across wide variety of roles and levels in the organization

  • Project management skills

  • Developer experience a plus

  • Goal oriented

For any questions on job openings & application details, write to us at:

careers@kinaracapital.com

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